The conquest of new markets and international promotion and advertising is the main purpose for the exhibition BALKANICA WEDDING EXPO. The exhibition of 2012 was very successful in trade agreements but also in public as the visitors surpassed 5.000 .
As every year the exhibition will bring together again leading companies of the wedding industry in Bulgaria and other countries.
Also, the public will have the opportunity to see and choose among the best products that will then feed into the market.
NEW ENTRY "Honeymoon" sector  began in 2013.The exhibition of 2012 had a  very strong response from the professionals , since they come directly in contact with couples who are planning their wedding trip and also travel agencies  through  workshops which are taking place.
The deluxe halls of Hotel Sheraton in Sofia will be opened on 19 & 20 of January for traders, distributors, couples who wants to prepare their marriage, guests and media.